Consider sharing information about successful programs in other states, sending kudos to other nonprofit executives in your community, and serving as a resource for other social service organizations. And content should not be all about you and your organization. Abbie Fink is a Vice President and General Manager at HMA Public Relations based in Phoenix, Arizona. It may be that a fan page of 500 engaged followers will be more beneficial to you than a fan page of 5,000 inactive or passive followers.ĭigital communications is most successful when your content is being shared across other platforms. But in order for your Facebook or Twitter stream to impact your organization, those fans and followers need to act on the information you are sharing. Or you reach a couple thousand followers on Twitter. Yes, it is exciting when your Facebook fan page hits a major numbers milestone.

When it comes to digital communications, it is about engagement and influence, not numbers. Those that embrace it, making it a part of their daily communications efforts, will find it a worthwhile and beneficial means to talk to and with your organization’s stakeholders. And with the ongoing support for the value of digital communications strategies, they are sure to stay part of our business lingo for a long time to come.ĭigital communications has found a permanent place within organizations. These phrases and others are becoming increasingly more common among marketing, development, and communications professionals at nonprofit organizations. In order for me to feel like I am Jewish and embrace Judaism I have to be helping other people and be making the world a better place.”ĭo you have a fan page? What’s the hashtag for that conference? Did you see that great blog post? Will you write a LinkedIn recommendation for me? “For me, living like I am Jewish means that I am on a mission to repair the world. Fink is vice president/general manager of HMA Public Relations, the oldest continuously operating PR firm in Arizona. But it was her very clear statement of purpose that her connection to Judaism and her commitment to “tikkun olam, repairing the world” was what motivated her the most. They each played an active part in the service, sharing their reasons for continuing their religious education and their hopes for the future, saying the prayers and reading from the Torah.Īmy Baer’s speech started much like the others she talked about her experiences in confirmation class, the friends she made. The service a few Saturdays ago was conducted by the 10th graders that were being confirmed at the temple. It is my chance to have at least 90 minutes of down time to reflect on the week that’s passed and look forward to the week ahead. I attend Sabbath services almost every Saturday morning at Congregation Beth Israel.

Abbie fink